A business aimed at coaching / mentoring learners by introducing them to the real aspect of employment with 360° degree mentoring, making learners employable by a holistic & interactive learning environment.
Ikigai is a Japanese term that roughly translates to “reason for being.”
Ikigai ( pronounced “ick-ka-guy” ) is, above all else, a lifestyle that strives to balance the spiritual with the practical.
This balance is found at the intersection where your passions and talents converge with the things that the world needs and is willing to pay for.
Yellow is psychologically the happiest color in the color
spectrum. It connotes optimism, warmth and clarity. Yellow
has a tendency to make you more mentally analytical and
Blue color is one of trust, responsibility, honesty and loyalty.
This color exhibits an inner security and confidence. it
helps with clear thinking and decision-making
Purple is associated with wisdom, dignity, independence, creativity, and ambition
The typeface used for the logotype is inspired by the Futura font family. It is based on geometric shapes, especially the circle. A uniform stroke weight has been maintained throughout each character.
ikigaiHub serves to bridge the skills gap between the fresh graduates and industry needs. ikigaiHub aids fresh graduates/ job seekers/ candidates who are looking for a transformation. ikigaiHub is a platform providing multidisciplinary courses that would draw candidates from different backgrounds.
Keeping these in mind, the logo is represented by an abstract of a butterfly which is inclined at an angle (to signify gradual progress). It comprises of four similar yet differently sized elements, to portray diversity.
The primary element of the logo is an oval, that has been arranged to give the appearance of a butterfly
The logo is further refined, by scaling down the lower elements to 75% of it’s original size, to resemble a butterfly
A few tweaks to bring about a perspective to the logo as a whole, thereby achieving diversity in the sizes of each elements
Progress is gradual. ikigaiHub doesn’t promise an assured job but a boost in ones skills.