Placeholder canvas


A business aimed at coaching / mentoring learners by introducing them to the real aspect of employment with 360° degree mentoring, making learners employable by a holistic & interactive learning environment.

What is ikigai?

Ikigai is a Japanese term that roughly translates to “reason for being.”

Ikigai ( pronounced “ick-ka-guy” ) is, above all else, a lifestyle that strives to balance the spiritual with the practical.

This balance is found at the intersection where your passions and talents converge with the things that the world needs and is willing to pay for.


The colors

Yellow is psychologically the happiest color in the color spectrum. It connotes optimism, warmth and clarity. Yellow has a tendency to make you more mentally analytical and critical

Blue color is one of trust, responsibility, honesty and loyalty. This color exhibits an inner security and confidence. it helps with clear thinking and decision-making

Purple is associated with wisdom, dignity, independence, creativity, and ambition

Dandelion yellow
PMS 1225 C
Teal Blue
PMS 319 C
Dark violet
PMS 275 C


The typeface used for the logotype is inspired by the Futura font family. It is based on geometric shapes, especially the circle. A uniform stroke weight has been maintained throughout each character.


Logotype construction


Logo concept

ikigaiHub serves to bridge the skills gap between the fresh graduates and industry needs. ikigaiHub aids fresh graduates/ job seekers/ candidates who are looking for a transformation. ikigaiHub is a platform providing multidisciplinary courses that would draw candidates from different backgrounds.

Keeping these in mind, the logo is represented by an abstract of a butterfly which is inclined at an angle (to signify gradual progress). It comprises of four similar yet differently sized elements, to portray diversity.

Brand keywords :

  • Morph/ transformation
  • Multidisciplinary
  • Diversity
  • Asymmetry

Logo construction


The primary element of the logo is an oval, that has been arranged to give the appearance of a butterfly


The logo is further refined, by scaling down the lower elements to 75% of it’s original size, to resemble a butterfly

Logo construction


A few tweaks to bring about a perspective to the logo as a whole, thereby achieving diversity in the sizes of each elements


Progress is gradual. ikigaiHub doesn’t promise an assured job but a boost in ones skills.