Brand | ikigaiHub

ikigaiHUB

A business aimed at coaching / mentoring learners by introducing them to the real aspect of employment with 360° degree mentoring, making learners employable by a holistic & interactive learning environment.

What is ikigai?

Ikigai is a Japanese term that roughly translates to “reason for being.”

Ikigai ( pronounced “ick-ka-guy” ) is, above all else, a lifestyle that strives to balance the spiritual with the practical.

This balance is found at the intersection where your passions and talents converge with the things that the world needs and is willing to pay for.

The colors

Yellow is psychologically the happiest color in the color spectrum. It connotes optimism, warmth and clarity. Yellow has a tendency to make you more mentally analytical and critical

Blue color is one of trust, responsibility, honesty and loyalty. This color exhibits an inner security and confidence. it helps with clear thinking and decision-making

Purple is associated with wisdom, dignity, independence, creativity, and ambition

Dandelion yellow
PMS 1225 C
#fecc49

Teal Blue
PMS 319 C
#4cced0

Dark violet
PMS 275 C
#2b2146

Logotype

The typeface used for the logotype is inspired by the Futura font family. It is based on geometric shapes, especially the circle. A uniform stroke weight has been maintained throughout each character.

Logotype construction

Logo concept

ikigaiHub serves to bridge the skills gap between the fresh graduates and industry needs. ikigaiHub aids fresh graduates/ job seekers/ candidates who are looking for a transformation. ikigaiHub is a platform providing multidisciplinary courses that would draw candidates from different backgrounds.

Keeping these in mind, the logo is represented by an abstract of a butterfly which is inclined at an angle (to signify gradual progress). It comprises of four similar yet differently sized elements, to portray diversity.